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Saturday, October 28, 2017

Why people are the most important factor in the sports industry

In the sport business industry, there are eight major factors that contribute to, and influence the growth of the industry. These factors include people, sports activities, sporting goods, sports facilities, medicine, and fitness training, commercialization and marketing, professional service businesses, media and electronic technology, and sport management education. All of these factors contribute greatly to the sport business industry. However, one factor stands out as a critical component, which all of the other factors depend upon. This critical factor is the people. Thousands of people are interested, and involved in, the sport business industry. These thousands of people include the fans, athletes, management, staff, and workers, who give life to the other seven factors (Pitts & Stotlar, 2013).

People are the fundamental reason that the sport business industry exists. There has been major interest in sporting events of all kinds, dating back thousands of years. Most early civilizations had different forms of sport entertainment, which were widely popular with the people. In the modern era, sports have had a growing fan base, especially in competitive team and recreational sports. The sport business industry is one of the only industries that dominate all forms of media representation. Many people watch or participate in various forms of sports on a weekly basis. Our modern society is heavily influenced by the sport business industry. Sports are a part of many peoples’ lives from childhood, during school, and throughout adult life. In every aspect of the sport business industry, people are the facilitators and consumers of all sporting events and products (Humphreys & Ruseski, 2008).

The sport business industry employs thousands of people through a variety of job categories. There are numerous, sports related degrees and educational programs, which people complete with the hopes of entering into the sport business industry. Many athletes participate in sports from early childhood, throughout high school and college, to ultimately tryout for a spot in the highly competitive professional sport leagues. Large numbers of employees are needed to operate the large sporting goods store chains, which provide a variety of sports products, for thousands of sport fans and athletes. The marketing and advertising components of the sport business industry also employ many people, to attract fans and consumers. The facilitator side of the sport business industry requires thousands of people, to operate the many different aspects of this huge industry (Belzer, 2014).

Sports, recreation and fitness activities make up the largest segment of the sport business industry. Thousands of people attend sporting events weekly, at all levels, from youth events to major league games. There has been a steady rise in the number of participants in recreation and fitness activities over the last few decades. Individual sports have grown in popularity and now involve thousands of people. Legislation such as Title IX, along with local, state, and federal government support, have facilitated the sport business industry’s inclusion of more female, disabled, and minority participants. Technology has closed the distant gaps and allows more people to be involved. The sport business industry is a major contributor to society in many ways. The sport business industry has grown over the years, into an economic giant of global proportions. It is ultimately the people who are involved, which have allowed the sport business industry, to become what it is today (Macri, 2012).


Belzer, J. (2014). Sports industry 101: Breaking into the business of sports. Forbes. Retrieved from

Humphreys, B., & Ruseski, J. (2008). The size and scope of the sports industry in the United States. International Association of Sports Economists. Retrieved from
Macri, J. (2012). Not just a game: Sport and society in the United States. Inquiries Journal. Retrieved from

Pitts, B.G., & Stotlar, D.K. (2013). Fundamentals of sport marketing (4th ed.). Morgantown, WV: Fitness Information Technology, Inc.

Eric Dempsey
MS, ISSA Master Trainer

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